Privacy policy

WildNova ("we," "our," or "us") refer to WILDNOVA OUTDOOR LLC, a company registered at the address set out in 7901 4TH ST N STE 300 ST. PETERSBURG, FL. US 33702operates the WildNova store and website (collectively, the "Services"). WildNova is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us.

If there is a conflict between our Terms of Service and this privacy policy will govern with respect to the collection, processing, and disclosure of your personal information.

By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.We are committed to protecting your personal information and your right to privacy.

Personal Information We Collect

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified, so that it cannot identify or be reasonably linked to you. We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

Contact details including your name, address, billing address, shipping address, phone number, and email address.

Financial information including credit card, debit card, and financial account numbers, payment card information, financial account information, transaction details, form of payment, payment confirmation and other payment details.

Account information including your username, password, security questions, preferences and settings.

Transaction information including the items you view, put in your cart, add to your wishlist, or purchase, return, exchange or cancel and your past transactions.

Communications with us including the information you include in communications with us, for example, when sending a customer support inquiry.

Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers.

Usage information including information regarding your interaction with the Services, including how and when you interact with or navigate the Services.

We do not collect "special categories" of sensitive personal information (such as health data, biometric data, or precise geolocation data). Should this change in the future, we will update this Privacy Policy and, where required by applicable law, obtain your explicit consent prior to collection.

Personal Information Sources

We may collect personal information from the following sources:

Directly from you including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information;

Automatically through the Services including from your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies. For more information, see our Cookie Policy (to be added when cookie policy is published);

From our service providers including when we engage them to enable certain technology and when they collect or process your personal information on our behalf (see Section 6 for details);

From our partners or other third parties, such as advertising networks and analytics providers.

How We Use Your Personal Information

Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:

Provide, Tailor, and Improve the Services

We use your personal information to provide you with the Services, including to perform our contract with you, to process your payments, to fulfill your orders, to remember your preferences and items you are interested in, to send notifications to you related to your account, to process purchases, returns, exchanges or other transactions, to create, maintain and otherwise manage your account, to arrange for shipping, to facilitate any returns and exchanges, to enable you to post reviews, and to create a customized shopping experience for you, such as recommending products related to your purchases. This may include using your personal information to better tailor and improve the Services.

Marketing and Advertising

We use your personal information for marketing and promotional purposes, such as to send marketing, advertising and promotional communications by email, text message or postal mail, and to show you online advertisements for products or services on the Services or other websites, including based on items you previously have purchased or added to your cart and other activity on the Services.

Security and Fraud Prevention

We use your personal information to authenticate your account, to provide a secure payment and shopping experience, detect, investigate or take action regarding possible fraudulent, illegal, unsafe, or malicious activity, protect public safety, and to secure our services. If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe. We highly recommend that you do not share your username, password or other access details with anyone else.

Communicating with You

We use your personal information to provide you with customer support, to be responsive to you, to provide effective services to you and to maintain our business relationship with you.

Legal Reasons

We use your personal information to comply with applicable law or respond to valid legal process, including requests from law enforcement or government agencies, to investigate or participate in civil discovery, potential or actual litigation, or other adversarial legal proceedings, and to enforce or investigate potential violations of our terms or policies.

Automated Decision-Making and Profiling

We may use your personal information to make automated decisions about your account, including fraud detection and risk assessment. These automated decisions may result in the restriction or termination of your account in cases where fraudulent or suspicious activity is detected.Such automated decisions are limited to purposes such as fraud prevention and do not typically have significant legal effects on users.

Product recommendations displayed on our website are generated based on your browsing and purchase history. You have the right not to be subject to a decision based solely on automated processing (including profiling) that significantly affects you, where such decision produces legal effects or similarly significant effects concerning you. To exercise this right, please contact us at privacy@wildnova.com. Where we are required by applicable law to do so, we will ensure that safeguards are in place, including the right to request human intervention or contest a decision.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:

With Shopify, vendors and other third parties who perform services on our behalf (e.g., IT management, payment processing, data analytics, customer support, cloud storage, fulfillment and shipping — see Section 6 for details);

With business and marketing partners to provide marketing services and advertise to you. For example, we use Shopify to support personalized advertising with third-party services based on your online activity with different merchants and websites. Our business and marketing partners will use your information in accordance with their own privacy notices;

When you direct, request us or otherwise consent to our disclosure of certain information to third parties, such as shipping your products or through your use of social media widgets or login integrations;

With our affiliates or otherwise within our corporate group;

In connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligations (including to respond to subpoenas, search warrants and similar requests), to enforce any applicable terms of service or policies, and to protect or defend the Services, our rights,and the rights of our users or others.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you. Information you submit to the Services will be transmitted to and shared with Shopify as well as third parties that may be located in countries other than where you reside (including Canada, the United States, and Ireland), in order to provide and improve the Services for you.

In addition, to help protect, grow, and improve our business, we use certain Shopify enhanced features that incorporate data and information obtained from your interactions with our Store, along with other merchants and with Shopify. To provide these enhanced features, Shopify may make use of personal information collected about your interactions with our store, along with other merchants, and with Shopify. In these circumstances, Shopify may act as a data processor, in certain cases, as an independent controller of your personal information, depending on the context of the processing.Including for responding to your requests to exercise your rights over use of your personal information for these purposes.

To learn more about how Shopify uses your personal information and any rights you may have, please visit: Shopify Consumer Privacy Policy . Depending on where you live, you may exercise certain rights with respect to your personal information here Shopify Privacy Portal Link.

Third-Party Service Providers

We engage the following categories of third-party service providers to process personal information on our behalf. This list will be updated as we onboard additional service providers.

Category	Provider
E-commerce platform	Shopify Inc. (Canada)
Payment processing	(to be added when payment provider is confirmed)
Logistics and shipping	(to be added when carrier partners are engaged)
Customer support	(to be added when support platform is engaged)
Data analytics	(to be added when analytics tools are engaged)

All service providers are contractually bound to process personal information only on our instructions and to implement appropriate technical and organizational security measures.

Third Party Websites and Links

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on these sites.

Information you provide on public or semi-public venues, including information you share on third-party social networking platforms may also be viewable by other users of the Services and/or users of those third-party platforms without limitation as to its use by us or by a third party. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the Services.

Children's Data

The Services are not intended to be used by children. We do not knowingly collect personal information from:

Individuals under 16 years of age (for users in the European Economic Area, the United Kingdom, and applicable European jurisdictions);

Individuals under 13 years of age (for users in the United States, Australia, Canada, and New Zealand).

If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details set out below to request that it be deleted.

As of the Effective Date of this Privacy Policy, we do not have actual knowledge that we "sell" or "share" (as those terms are defined under the CCPA/CPRA and applicable US state privacy laws) personal information of individuals under 16 years of age.

Security and Retention of Your Information

Security

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security." In addition, any information you send to us may not be secure while in transit. We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us.

We implement appropriate technical and organizational measures designed to protect your personal information against accidental or unlawful destruction, loss, alteration, unauthorized disclosure, or access.

Retention

We retain your personal information for no longer than is necessary for the purposes for which it was collected, and as required by applicable law. The following table summarizes our typical retention periods:

These retention periods are determined based on legal obligations, contractual necessity, and legitimate business purposes.

Category of Personal Information	Typical Retention Period
Account information (username, password, preferences)	Retained until you request deletion or close your account; deleted within 30 days of account closure
Transaction records (purchases, returns, exchanges)	Retained for a minimum of 7 years after the transaction, as required by tax and consumer protection laws
Communications with customer support	Retained for 3 years after the communication is closed
Device and usage information (collected via cookies)	Retained for a maximum of 13 months from collection
Marketing data (if you have opted in)	Retained until you withdraw consent or unsubscribe
Fraud prevention and security data	Retained for 5 years from the date of detection

Once the retention period expires, your personal information will be securely deleted or anonymized, unless we are required by applicable law to keep it for a longer period (e.g., ongoing litigation, regulatory investigation, or tax audit).

Your Rights and Choices

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. These rights are not absolute, may apply only in certain circumstances, and in certain cases we may decline your request as permitted by law.

General Rights

Right to Access / Know. You may have the right to request access to personal information that we hold about you, including to receive a copy of your personal information.

Right to Delete. You may have the right to request that we delete personal information we maintain about you. Upon verification of your request, we will delete your personal information from our records and direct our service providers to do the same, subject to certain exceptions (e.g., for legal compliance, fraud prevention, or exercising legal claims).

Right to Correct. You may have the right to request that we correct inaccurate personal information we maintain about you.

Right of Portability. You may have the right to receive a copy of the personal information we hold about you in a structured, commonly used, and machine-readable format, and to request that we transfer it to a third party, in certain circumstances and with certain exceptions.

Right to Object (EU/UK/EEA users). Where our processing of your personal information is based on our legitimate interests, you may have the right to object to such processing. We will cease such processing unless we have compelling legitimate grounds overriding your rights.

Managing Communication Preferences. You may opt out of receiving promotional emails at any time by using the unsubscribe option displayed in our emails. If you opt out, we may still send you non-promotional emails, such as those about your account or orders that you have made.

How to Exercise Your Rights

You may exercise any of the above rights by:

Emailing us at: privacy@wildnova.com; or

Contacting us by post: Building 1, Youchuang Space, No. 3 Qunhui Road, Xin'an Street, Bao'an District, Shenzhen, Guangdong, 518101, China.

We will not discriminate against you for exercising any of these rights.

Verification

We may need to verify your identity before we can process your requests, as permitted or required under applicable law. To help protect your privacy and maintain security, we may ask you to provide information that matches our records, or we may request additional details about your account activity. If we cannot verify your identity, we will notify you and will not be able to fulfill your request.

In accordance with applicable laws, you may designate an authorized agent to make requests on your behalf. Before accepting such a request from an agent, we will require that the agent provide proof that you have authorized them to act on your behalf, and we may need you to verify your identity directly with us.

We will respond to your request in a timely manner as required under applicable law. Generally, you can expect a response within 30 days (45 days for CCPA requests; 30 days for GDPR requests).

California Privacy Rights (CCPA/CPRA)

If you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA). This section supplements the information contained in the rest of this Privacy Policy.

Categories of Personal Information Disclosed

In the preceding 12 months, we have disclosed the following categories of personal information for business purposes: contact details, financial information, account information, transaction information, device information, and usage information. We have not sold or shared personal information in the 12 months prior to this Privacy Policy's effective date.

Your Rights Under CCPA/CPRA

In addition to the rights described in Section 10, if you are a California resident you have the right to:

Right to Know. Request that we disclose what personal information we collect, use, disclose, and sell about you.

Right to Correct. Request that we correct inaccurate personal information that we maintain about you.

Right to Delete. Request that we delete personal information we have collected from you, subject to certain exceptions.

Right to Opt-Out of Sale or Sharing. We do not sell or share your personal information for cross-context behavioral advertising. However, you or your authorized agent may submit a request to opt out at any time by contacting us at privacy@wildnova.com.

Right to Limit Use of Sensitive Personal Information. If we ever collect sensitive personal information (as defined under CPRA), you have the right to limit its use to what is necessary to perform the services or provide goods.

Right of Non-Discrimination. We will not discriminate against you for exercising any of your California privacy rights.

How to Submit a California-Specific Request

To exercise your California privacy rights, please contact us:

Email: privacy@wildnova.com (please include "California Privacy Request" in the subject line)

Mail: Building 1, Youchuang Space, No. 3 Qunhui Road, Xin'an Street, Bao'an District, Shenzhen, Guangdong, 518101, China

We will accept requests submitted by email or mail at no cost. If you are using an authorized agent to submit a request on your behalf, please attach a signed written authorization permitting the agent to act on your behalf.

International Transfers

Your personal information may be transferred to, stored, and processed in countries other than the country in which you reside, including but not limited to Canada (where Shopify is headquartered), the United States, the United Kingdom, Ireland, and the People's Republic of China.

When we transfer your personal information outside of your country of residence, we rely on the following transfer mechanisms as required by applicable law:

For transfers from the European Economic Area (EEA) or the United Kingdom to countries not deemed adequate by the European Commission or UK government respectively, we rely on Standard Contractual Clauses (SCCs) issued by the European Commission or the UK International Data Transfer Agreement (IDTA), as applicable.

For transfers to the United States, we rely on SCCs or other approved mechanisms.

For transfers to Canada, Australia, and New Zealand, we rely on the adequacy of those countries' data protection laws or equivalent contractual safeguards.

We take appropriate safeguards to ensure that your personal information remains protected in accordance with applicable data protection laws.You may request a copy of the relevant safeguards by contacting us at privacy@wildnova.com.

Complaints

If you have concerns about how we process your personal information, please contact us first using the details in Section 15. We will aim to resolve your complaint promptly.

If you are located in certain jurisdictions, you may also have the right to lodge a complaint with your local data protection or privacy authority:

Jurisdiction	Supervisory Authority
European Economic Area / EU	Contact your national Data Protection Authority (DPA) — a list is available at edpb.europa.eu
United Kingdom	Information Commissioner's Office (ICO) — ico.org.uk
Australia	Office of the Australian Information Commissioner (OAIC) — oaic.gov.au
Canada	Office of the Privacy Commissioner of Canada (OPC) — priv.gc.ca
California, USA	California Privacy Protection Agency (CPPA) — cppa.ca.gov

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices or for other operational, legal, or regulatory reasons. When we update this Privacy Policy, we will:

Update the "Last updated" date at the top of this page;
Post the revised Privacy Policy on this website; and
Provide notice as required by applicable law (which may include email notification, in-service notice, or other reasonable means).

If the changes are material, we will provide at least 30 days' notice prior to the new policy taking effect, where required by applicable law.

Contact

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please contact us:

Privacy inquiries (preferred):Email: privacy@wildnova.com

General support and other inquiries:Email: support@wildnova.com

Postal address:7901 4TH ST N STE 300 ST. PETERSBURG, FL. US 33702